Cape Town is currently the most congested city in South Africa, due to its sprawling nature and a lack of significant investment in public transport which have directly contributed to the rise in popularity of the private car over the past decades. According to the TomTom global traffic index, Cape Town is ranked 48th in the worlds most congested cities with a morning traffic peak widely recognised to be between 06:00 and 10:00. 

In order to address this, the City undertook a congestion study that resulted in infrastructural interventions as well as a Congestion Summit hosted by the Executive Mayor in November 2015 to discuss and identify integrated and collaborative approaches to address rising congestion levels. The delegates identified three main approaches to tackling congestion: infrastructural, behavioural and operational.  

TDA’s Travel Demand Management (TDM)  Strategy, a core component of the City’s Comprehensive Integrated Transport Plan 2013-2018 primarily targets the behavioural aspect of congestion management, and is aimed at changing travel behaviour and habits by achieving modal shift. Five key elements make up the TDM Strategy: flexible working programmes, a high occupant vehicle priority strategy, an expanded park and ride at rail and bus station programmem, a parking cash out strategy, and a comprehensive marketing and communication campaign.